Founder
Lateka Price, the founder of Jalen’s House of Strength, Inc., is a visionary leader driven by a deeply personal mission to make a difference in the lives of pediatric cancer patients and their families. As an Atlanta native with a background in business administration and a master's in business administration, Lateka brings a unique blend of entrepreneurial acumen and compassionate advocacy to her role. However, it is her profound personal journey as the mother of Jalen Forte, a pediatric cancer survivor since March 2020, that fuels her unwavering commitment to the cause. Lateka's firsthand experience navigating the challenges of childhood cancer diagnosis and treatment has inspired her to create an organization that not only provides critical support services but also fosters a sense of hope, resilience, and community among families facing similar hardships.
Driven by her passion for empowering others and her deep-rooted faith, Lateka serves as a beacon of strength and inspiration to those she encounters. As a life coach and minister, she has dedicated her life to uplifting and empowering women, instilling in them the courage and determination to overcome life's greatest challenges. Now, through Jalen’s House of Strength, Lateka extends this same spirit of empowerment and compassion to pediatric cancer patients and their families, offering them a lifeline of support and solidarity in their time of need. With her vision, leadership, and unwavering dedication, Lateka Price stands at the helm of Jalen’s House of Strength, guiding the organization on a path of impact, growth, and transformation in the fight against childhood cancer.





